Kobelco NZ have appointed experienced industry rep Bryce Mason to the position of territory sales rep Auckland South
After beginning his working life in the marine industry, he moved across to the fast-moving consumer goods (FMCG) sector before finding a niche in materials handling and industrial equipment sales.
Drawn by a long-standing interest in heavy machinery and what he describes as “big boys’ toys”, Bryce further narrowed his focus on the industrial equipment sector, where he has since built a specialist career. Over the past two decades he has worked across sales, key account management and B2B business development, developing a reputation for practical, solutions-focused customer support.
Byrce says his approach centres on long-term relationships and helping customers manage operational demands efficiently, with an emphasis on professional and ethical service standards. His experience across multiple industries has given him an understanding of the importance of downtime, equipment reliability and responsive sales support in the heavy equipment sector.
Outside work, Bryce and his wife spend much of their time boating and jet-skiing. He maintains a strong interest in restoring and collecting retro jet-skis, a hobby that combines his enthusiasm for machinery with hands-on mechanical work.
